The Wuggie: A Marketing Tie-In Gone Crazy

I’m as big a Weezer fan as there is out there, but I’m not so sure I can get behind their latest idea (if true).

Behold, Rivers Cuomo rocking the “Wuggie”:

Last week, Weezer played KROQ’s annual Weenie Roast, taking the stage atop a couch bedecked in custom Snuggies.  But Rolling Stone says that was just the beginning of a much more sinister plan:

Like the rest of America, he’s obsessed with the Snuggie. So much that his band is — no joke — planning their own line of sleeved blankets called Wuggies. Cuomo told Rolling Stone, “A Wuggie is basically exactly like a Snuggie, except it says Weezer on it. The people at Snuggie are doing it with us and promoting it with us. It’s a totally legit Snuggie.”

Part of me feels the band would be better off giving their attention to the mysterious Album Seven.  On the other hand, no one makes more fun of Rivers Cuomo than Rivers Cuomo, so as long as he’s having fun with it, why not?

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2 thoughts on “The Wuggie: A Marketing Tie-In Gone Crazy

  1. Speaking of brilliant Weezer ideas, I bet you’re real excited to see them tour “with” Blink 182 this summer, aren’t you King?

  2. Oh yeah…super excited to plunk down a lot of money to see them open for a band that’s been broken up for years and hasn’t written a song more than three minutes long.

    I think number ten will have to wait until next year.

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