How not to cut a promo

So I was driving home last night flipping around on the radio, when I stopped on FM station run by the local media conglomerate (which I used to work for). Whatever song was playing finished up, and the DJ started promo-ing an upcoming college football game, and he said the following:

So Kent State is visiting the Buckeyes this Saturday. Let’s hope there aren’t any anti-war protests this weekend. Well, because, you know, it’s not thirty years ago.

Usually when you want to promote something, you say something funny or clever. That was neither.

I admit that I’m an obnixous Yankees fan. But there are times in Columbus, when listening to people talk about the local college football team that I feel uncomfortable.